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Insights
Maximizing Marketing Efficiency - Marketing Infrastructure Audits
In the fast-paced world of today, where technology is ever-evolving, it's crucial for companies to regularly assess and optimize their marketing infrastructure. One effective way to achieve this is through routine marketing infrastructure audits.
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Trust, Confidence, & Marketing Jargon
CMO Tenure at Lowest Point Since 2009 dropping to a median tenure of 25.5 months while simultaneously CEO tenure reaches a new high of 80 months at the same companies in the study.
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JMDS Consulting on LinkedIn: Marketing Waste Model
Marketing needs to refine the ability to identify a Marketing Waste Model. It is all too easy to say we need more budget and identify where we need to spend…
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JMDS Consulting on LinkedIn: Convenience Caused Complacency
Lean Marketing is the only option a modern marketing organization has in the current economic climate. Testing must be intentional and efficient, data informed…
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JMDS Consulting on LinkedIn: Do you know where your investment is being invested?
Getting honest insight into the health and effectiveness of #marketingandadvertising for a startup can be a challenging prospect for #investors…
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JMDS Consulting on LinkedIn: Media Overgrowth Starts Small
#LeanMarketingAudits are a necessary and valuable function to ensure healthy relationships between Marketing and Finance. Marketing gets a clean bill of…
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JMDS Consulting on LinkedIn: Does Your Marketing Infrastructure Make Sense?
#marketingbudget is always a hotly contested topic. As we go into the new year with continued #macroeconomic trends you should consider a 3rd party audit to…
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